Music Marketing Project

SUMMARY

I have recently just completed my Music Marketing Project. Within this project I created a presentation in which I presented a marketing plan and a music video to my class about a new band that I created. My group received a song from my teacher and we had to take that song and create a whole new band and brand out of it. Our band that we created was called The Void. It was very exciting and and such a fun learning experience.




RESEARCH

Prior to creating my marketing plan, I first had to do research. My research consisted of me researching about companies and other bands that represent the same genre that The Void was going to be. By doing this research, I was able to learn different marketing and distribution methods that were successful and unsuccessful for the other bands. I could then use these methods to create my own version or stay away from them, depending on if they were successful or not. Without the detailed research that I did, I would not have been able to create a successful marketing and distribution plan.

My research also helped me learn everything that I needed to know about my target audience. This is important because my target audience is who I am trying to get to listen to my band’s music and buy the products. If I don’t know how to reach and attract my target audience, my band will not be successful.




MARKETING IDEAS

For the marketing portion of my project, I wanted to get as creative as I could. One of my methods was my creation of my very own merchandise line for my band. I think that this is a great way to get the band’s name out there as well as it also being fun and trendy. I wanted to keep the merchandise simple so that it was appealing to everyone within my target audience. Here are some samples of the merch I created!!










Another marketing strategy that I utilized is the heavy use of social media, and more specifically Instagram. After conducting my research about my target audience and genre, I decided that Instagram would be the best route to go. I also only chose to use Instagram because I wanted to solely focus on one form of social media. I wanted to do this so that I could ensure that the band would be constantly active and their fans would always know where to find them. On the Instagram account there would be active contests for a chance to win signed merchandise, as well as a chance to be featured on The Void’s Instagram page.









One last marketing idea I created was the use of the Youtube Originals feature. On this feature my band will be able to create a series about their life on the road and the behind the scenes of being a band. This is something that I felt would really appeal to my target audience and would help get the band’s name out there.



I also created a website for the band!! You can click the link to view it! https://voidband.weebly.com/




WHAT I LEARNED

This project really helped me learn and understand the importance of target audience. I always knew what a target audience was, but it wasn’t until this project that I realized that every marketing or distributing method that a company uses is based entirely off of the target audience. This is very important for me to understand when completing my portfolio project because it will help me complete my magazine. I will choose styles and techniques based off of what appeals to my specific target audience.