1.Genre
Lifestyle Magazine
2.Genre conventions- content
Lifestyle magazines revolve around the idea of ways of life. The genre of Lifestyle includes many sub-genres such as magazines about health and fitness, tourism, leisure, fashion, decorating, or culture. This genre of magazine covers a wide range of topics and these topics vary depending on the specific magazine.
3.Genre conventions – production techniques
Lifestyle magazines include magazines that focus on trendy and up to date topics. In order to express these topics as clearly as possible, Lifestyle magazines include destination photography. Especially in travel and tourism magazines, destination photography is very common. These photographs are specific to a location in which the article is talking about.
Lifestyle magazines also use a lot of bright colors and bold words in order to catch the public’s attention. These specific magazine companies tend to stick with specific color schemes in order to create a brand look and make it easier to market.
4.Institutional conventions – how is genre marketed
Lifestyle magazines are most prominently marketed by the creation of a brand. Each specific magazine fits into a niche that matches the purpose for that given magazine. By developing a specific image for your brand, it is much easier to gain followers and a constant audience for your magazine.
After creating a brand for your magazine, they can be aligned with an organization. This is a great way to make money of of advertisements, while also advertising your own magazine.
The last way that Lifestyle magazines are typically marketed is through the use of social media. Many lifestyle magazines are marketed to the younger generations, who also use a ton of social media. By posting ads on common social media sites, the correct generation is being informed.
5.Magazine sample #1
Cosmopolitan- This magazine includes articles about celebrity news, dating and relationship help, beauty tutorials, fashion trends, and more. Cosmopolitan falls under the sub- lifestyle genre of women's fashion. It includes trendy and up to date articles. This magazine is also heavily advertised on social media and even has a digital version of the magazine that is shared on Snapchat.
6.Magazine sample #2
Vanity Fair- This magazine covers a range of topics from fashion to current affairs. It focuses on trending topics in the celebrity world, but also focuses on political debates and current news. This is definitely a lifestyle magazine, as it covers all things happening in daily life. It appeals to a range of audiences with its different topics. It is available online as well, which makes it appealing to younger people.
7.More examples-
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| Lifestyle |
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| Food and Travel |
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| Men's Health |
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| Prime Living |
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| Glamour |
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| Vogue |
